To enroll in Passport for your home care business, you will need to apply for your enrollment through Department of Aging in Ohio. Researching to see if the name is available is always required and this is done with a search on the Ohio Secretary of State website. Names that are matching other business names cannot be registered and names that are too alike can also be rejected. As with many great ideas, there is a chance someone thought of it first. There are other barriers that can also prevent you from registering your name. Make it unique! The constantly growing home care market is saturated with common names that use words such as: always, best, caring, first, and hands (to name a few). This can also cause issues further down the line and depicts that your home care business is not what it seems (Home Care and Home Health Care are not the same – If you would like to learn more about starting a home health care business or would like to know the difference between the two, call us today for more information.) Using words like Health or Medical or services such as nursing or therapies). Be clear and concise on what you are trying to convey to the consumer (i.e. Transparency is the best marketing strategy for your home care business. If you use words that relate to medical terminology it can hurt your ability to market and give consumers the wrong opinion about what services, your home care business is offering and can offer. A common issue with starting a home care business and getting it licensed is the choice in name.
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Choose a name for your home care business that makes sense.